THE DESIGN
I approached these designs with the intent to create as much visual impact as possible. Designing to stand out is imperative to catch the users attention, with that in mind I designed with high contrast colours paired with bold typefaces. Racers Deluxe was one of the first magazine covers I ever designed, and gave me a general understanding of what to expect when designing my next advertisements. I achieved a visual identity by utilizing bright whites and dark gray tones along with imagery from different subsections of motorsport, catering to my target audience. AMPED Magazine was very colourful and illustrative, so in an attempt to attract attention I designed with the opposite fundamentals in mind. By using bold typefaces and dark colours I created as much visual impact as possible.
THE CONTEXT
These projects were done for multiple classes, all with a different end use. The Rebels Refinery advertisement was one of the first projects I have done where the client gave me the logo, and also gave me a selection of stock images to choose from. It was my job to create something from what was given that matched the brand guidelines and expectation of the client. Having less freedom in the brief made it much more of a challenge to design in the style that I would normally gravitate to, but it also posed an opportunity to be as creative as I could.
Rebels Refinery - GCM 720 Magazine Production and Publishing - 2023
Racers Deluxe - GCM 738 Photoshopped! - 2021
AMPED Magazine - GCM 720 Magazine Production and Publishing - 2023
