THE DESIGN
User preferences was a leading motivation in many of my design choices. Knowing that Rossa is a fashion company with a target audience of males with a preference in suits, I wanted to keep the design modern yet timeless. This was achieved by using a Serif typeface as a base to convey class, and modifying it to make an effective lettermark logo.
THE CONTEXT
Versatility is imperative in design. I gave myself strict guidelines for this project, as its end use will be going on clothes. I have always been interested in designing projects that have different applications. I have never designed for a clothing company so this was an opportunity to expand my horizons.
